Sales Organization Structures

Sales Organization Structure depicts a formal relationship that exists between workers in an organization in relationship to their positions. The following are some of the sales organization structures; Functional Organizational Structure In this structure, various departments are established on the basis of operations done such as sales departments, advertisement, sales promotion, credit, finance etc. The […]

Sales Organization

My definition to a Sales Organization is; one that carefully plans and co-ordinates towards the objective of putting a product or service in the hands of the consumers. A Sales Organization performs various activities which are considered necessary for delivering goods and services of a company into the hands of the ultimate consumers. All these […]

Marketing Research

This is the process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service; research into the characteristics, spending habits, location and needs of your business’s target market, the industry […]

Business Environment

I would say business environment is a marketing term that refers to factors and forces that affect a firm’s ability to build and maintain successful customer relationships. There are two factors of the business environment. Internal Environmental Factors. These are environmental factors that a company has control over them. This includes all departments, such as management, finance, research and development, purchasing, operations and accounting. Each of these […]

New Product Development Stages.

Before a product is launched into the market there are several stages that it has to go through. Idea Generation. A new product development process starts with the search for ideas. A pool of new product idea is generated in the hope that at least one or a few of them will be developed into […]

SWOT Analysis

SWOT Analysis is  consisted in a business strength, weakness, opportunity and threats that a it has to face in market. SWOT Analysis is a tool for auditing an organization and its environment. The role of SWOT analysis is to take the information from the environmental analysis and separate it into internal issues (Strength and Weakness) and […]

Pricing Decision

I define price as the value placed on a good or service by customers at some point in time. It is a measure of what must be exchanged in order to obtain a particular good. Price goes by many names, e g rent, salary, wages, fees, fare, etc. Price is one of the most important […]

Why New Products Fail

For a new product to succeed, several key issues have to be factored. Marketers have the obligation of ensuring that the right steps to ensure the success of the new product is achieved in record time. Here are some reasons why a new product fail to pick in the market; Poor Marketing Research. This comes […]

Product Development

This is the creation of products with new or different characteristics that offer new or additional benefits to the customer. Product development may involve modification of an existing product or its presentation, or formulation of an entirely new product that satisfies a newly defined customer want or market Factors Hindering New product Development Fragmented Markets. […]

Advantages of Branding

Branding is the process of identifying a product with a name or image that communicates the qualities and benefits of a product to customers and prospects. A strong brand creates a personality for the product and differentiates a product from competitors. Branding plays an important role in the demand promotion process. The use of a […]