New Product Development Stages.

Before a product is launched into the market there are several stages that it has to go through. Idea Generation. A new product development process starts with the search for ideas. A pool of new product idea is generated in the hope that at least one or a few of them will be developed into […]

SWOT Analysis

SWOT Analysis is  consisted in a business strength, weakness, opportunity and threats that a it has to face in market. SWOT Analysis is a tool for auditing an organization and its environment. The role of SWOT analysis is to take the information from the environmental analysis and separate it into internal issues (Strength and Weakness) and […]

Product Development

This is the creation of products with new or different characteristics that offer new or additional benefits to the customer. Product development may involve modification of an existing product or its presentation, or formulation of an entirely new product that satisfies a newly defined customer want or market Factors Hindering New product Development Fragmented Markets. […]

Advantages of Branding

Branding is the process of identifying a product with a name or image that communicates the qualities and benefits of a product to customers and prospects. A strong brand creates a personality for the product and differentiates a product from competitors. Branding plays an important role in the demand promotion process. The use of a […]

Strategic Market Management

It is motivated by the assumption that the planning cycle is inadequate to deal with the rapid rate of change that can occur in a firm’s external environment. Recognition of the demands of a rapidly changing environment has stimulated the development or increased use of methods systems and options that are responsive. Strategic Market Management […]