New Product Development Stages.

Before a product is launched into the market there are several stages that it has to go through. Idea Generation. A new product development process starts with the search for ideas. A pool of new product idea is generated in the hope that at least one or a few of them will be developed into […]

Why New Products Fail

For a new product to succeed, several key issues have to be factored. Marketers have the obligation of ensuring that the right steps to ensure the success of the new product is achieved in record time. Here are some reasons why a new product fail to pick in the market; Poor Marketing Research. This comes […]