Marketing Research

This is the process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service; research into the characteristics, spending habits, location and needs of your business’s target market, the industry […]

Market Segment Selection Pattern

Having evaluated different segments, a company can consider from several patterns of target market selection. Single Segment Concentration. By adopting this pattern, a firm concentrates on a single segment for exploitation for example Subaru car manufacturers concentrate on small car market. If a firm captures leadership in a given segment it can earn high return […]

Marketing Management

It is the process of planning and executing concepts, pricing, promotion and distribution of goods, services and ideas to create exchanges with target customers that satisfy customers and achieve organizational objectives. I have five Marketing Management Concepts through which organizations’ goals can be achieved. Production Marketing Concept This concept holds that the consumer will favor […]

Marketing

Marketing has been defined in so many ways depending on the product or services being offered. Here are  two ways as to how I define marketing. It is a social and managerial process through which groups and individuals obtain what they need and want through exchanging goods of value with others. It is the performance […]