Why New Products Fail

For a new product to succeed, several key issues have to be factored. Marketers have the obligation of ensuring that the right steps to ensure the success of the new product is achieved in record time. Here are some reasons why a new product fail to pick in the market; Poor Marketing Research. This comes […]

Branding

I can define Branding is the process of identifying a product with a name or image that communicates the qualities and benefits of a product to customers and prospects. A strong brand creates a personality for the product and differentiates a product from competitors. A Brand is a name, term, sign, symbol, design or a […]

Effective Market Segmentation

When a market is effectively segmented, less resources are put in place hence culminating into profitability to the firms.   For Market Segmentation to be effective, the following conditions are necessary. The market segment must be; Measurable The size and buying power of the segment should be measurable. This will enable the marketer to assess the […]