Types of Marketing Research

Descriptive or Analytical Research It includes survey and fact finding enquiries of different kinds. The major purpose of descriptive is to describe the state of affairs as it exists at present. The main characteristics of this method is that the researcher has no control of variables. The researcher can only report on what has happened […]

Market Segment Selection Pattern

Having evaluated different segments, a company can consider from several patterns of target market selection. Single Segment Concentration. By adopting this pattern, a firm concentrates on a single segment for exploitation for example Subaru car manufacturers concentrate on small car market. If a firm captures leadership in a given segment it can earn high return […]