Sales Organization Structures

Sales Organization Structure depicts a formal relationship that exists between workers in an organization in relationship to their positions. The following are some of the sales organization structures; Functional Organizational Structure In this structure, various departments are established on the basis of operations done such as sales departments, advertisement, sales promotion, credit, finance etc. The […]

Sales Organization

My definition to a Sales Organization is; one that carefully plans and co-ordinates towards the objective of putting a product or service in the hands of the consumers. A Sales Organization performs various activities which are considered necessary for delivering goods and services of a company into the hands of the ultimate consumers. All these […]

Strategic Market Management

It is motivated by the assumption that the planning cycle is inadequate to deal with the rapid rate of change that can occur in a firm’s external environment. Recognition of the demands of a rapidly changing environment has stimulated the development or increased use of methods systems and options that are responsive. Strategic Market Management […]

Effective Market Segmentation

When a market is effectively segmented, less resources are put in place hence culminating into profitability to the firms.   For Market Segmentation to be effective, the following conditions are necessary. The market segment must be; Measurable The size and buying power of the segment should be measurable. This will enable the marketer to assess the […]

Market Segmentation

Market segmentation is the subdivision of a market into small homogeneous sub-markets which an organization can successfully satisfy. I have  subdivided the market into four basis as follows; Demographic Basis This consists of dividing the market into groups on the basis of certain demographic variables. Age Consumers needs and wants change with age. A variety of […]

Marketing Management

It is the process of planning and executing concepts, pricing, promotion and distribution of goods, services and ideas to create exchanges with target customers that satisfy customers and achieve organizational objectives. I have five Marketing Management Concepts through which organizations’ goals can be achieved. Production Marketing Concept This concept holds that the consumer will favor […]

Marketing

Marketing has been defined in so many ways depending on the product or services being offered. Here are  two ways as to how I define marketing. It is a social and managerial process through which groups and individuals obtain what they need and want through exchanging goods of value with others. It is the performance […]