Types of Marketing Research

Descriptive or Analytical Research It includes survey and fact finding enquiries of different kinds. The major purpose of descriptive is to describe the state of affairs as it exists at present. The main characteristics of this method is that the researcher has no control of variables. The researcher can only report on what has happened […]

Business Environment

I would say business environment is a marketing term that refers to factors and forces that affect a firm’s ability to build and maintain successful customer relationships. There are two factors of the business environment. Internal Environmental Factors. These are environmental factors that a company has control over them. This includes all departments, such as management, finance, research and development, purchasing, operations and accounting. Each of these […]