Sales Organization

My definition to a Sales Organization is; one that carefully plans and co-ordinates towards the objective of putting a product or service in the hands of the consumers. A Sales Organization performs various activities which are considered necessary for delivering goods and services of a company into the hands of the ultimate consumers. All these […]

Business Environment

I would say business environment is a marketing term that refers to factors and forces that affect a firm’s ability to build and maintain successful customer relationships. There are two factors of the business environment. Internal Environmental Factors. These are environmental factors that a company has control over them. This includes all departments, such as management, finance, research and development, purchasing, operations and accounting. Each of these […]

Product Development

This is the creation of products with new or different characteristics that offer new or additional benefits to the customer. Product development may involve modification of an existing product or its presentation, or formulation of an entirely new product that satisfies a newly defined customer want or market Factors Hindering New product Development Fragmented Markets. […]