Sales Organization Structures

Sales Organization Structure depicts a formal relationship that exists between workers in an organization in relationship to their positions. The following are some of the sales organization structures; Functional Organizational Structure In this structure, various departments are established on the basis of operations done such as sales departments, […]

Sales Organization

My definition to a Sales Organization is; one that carefully plans and co-ordinates towards the objective of putting a product or service in the hands of the consumers. A Sales Organization performs various activities which are considered necessary for delivering goods and services of a company into the […]

Types of Marketing Research

Descriptive or Analytical Research It includes survey and fact finding enquiries of different kinds. The major purpose of descriptive is to describe the state of affairs as it exists at present. The main characteristics of this method is that the researcher has no control of variables. The researcher […]

Marketing Research

This is the process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service; research into the characteristics, spending habits, location and needs […]

Control

Control is a mechanism to protect strategic plans during implantation. It is aimed at detecting and preempting the inevitable problems that accompany implantation. The following principles ensure effective control; Involvement This is achieved by encouraging participation in the process. Management can achieve desired results via consultation e.g. staff […]

Business Environment

I would say business environment is a marketing term that refers to factors and forces that affect a firm’s ability to build and maintain successful customer relationships. There are two factors of the business environment. Internal Environmental Factors. These are environmental factors that a company has control over them. This includes all departments, such […]

New Product Development Stages.

Before a product is launched into the market there are several stages that it has to go through. Idea Generation. A new product development process starts with the search for ideas. A pool of new product idea is generated in the hope that at least one or a […]