Advantages of Branding

Branding is the process of identifying a product with a name or image that communicates the qualities and benefits of a product to customers and prospects. A strong brand creates a personality for the product and differentiates a product from competitors.

  • Branding plays an important role in the demand promotion process. The use of a brand often results in the repeat sales with minimal efforts.
  • Branding increases the chances of success of advertising and sales promotion programs as branded goods can easily be identified.

identity

  • It helps the customers in shopping, i.e. makes product identification easy.
  • It enables the manufacturers to differentiate their products from those of competitors.
  • It facilitates the manufacturers to introduce new products successfully.

IMG-20160616-WA0007

  • It makes it easier for manufacturers to process orders and track down problems.
  • It helps to segment a market; for example different brands of a product can be manufactured aimed at specific benefits seeking segment.
  • Strong brands help to build the corporate image of an organization making it easier for an organization to launch new brands and gain acceptance by distributors and consumers.
Advertisements

Author: Sammy

I am an ambitious and energetic Sales and Marketing Executive with excellent marketing and business development skills. Also competent in brand launch, product advertising, planning, promotions, competitor analysis, negotiating and key accounts management.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s