Category: Consumer

Sales Organization Structures

Sales Organization Structure depicts a formal relationship that exists between workers in an organization in relationship to their positions. The following are some of the sales organization structures; Functional Organizational Structure In this structure, various departments are established on the basis of operations done such as sales departments, […]

Sales Organization

My definition to a Sales Organization is; one that carefully plans and co-ordinates towards the objective of putting a product or service in the hands of the consumers. A Sales Organization performs various activities which are considered necessary for delivering goods and services of a company into the […]

Marketing Research

This is the process of gathering, analyzing and interpreting information about a market, about a product or service to be offered for sale in that market, and about the past, present and potential customers for the product or service; research into the characteristics, spending habits, location and needs […]

Business Environment

I would say business environment is a marketing term that refers to factors and forces that affect a firm’s ability to build and maintain successful customer relationships. There are two factors of the business environment. Internal Environmental Factors. These are environmental factors that a company has control over them. This includes all departments, such […]

New Product Development Stages.

Before a product is launched into the market there are several stages that it has to go through. Idea Generation. A new product development process starts with the search for ideas. A pool of new product idea is generated in the hope that at least one or a […]

SWOT Analysis

SWOT Analysis is  consisted in a business strength, weakness, opportunity and threats that a it has to face in market. SWOT Analysis is a tool for auditing an organization and its environment. The role of SWOT analysis is to take the information from the environmental analysis and separate it […]

Pricing Decision

I define price as the value placed on a good or service by customers at some point in time. It is a measure of what must be exchanged in order to obtain a particular good. Price goes by many names, e g rent, salary, wages, fees, fare, etc. […]