SWOT Analysis

SWOT Analysis is  consisted in a business strength, weakness, opportunity and threats that a it has to face in market. SWOT Analysis is a tool for auditing an organization and its environment. The role of SWOT analysis is to take the information from the environmental analysis and separate it […]

Pricing Decision

I define price as the value placed on a good or service by customers at some point in time. It is a measure of what must be exchanged in order to obtain a particular good. Price goes by many names, e g rent, salary, wages, fees, fare, etc. […]

Why New Products Fail

For a new product to succeed, several key issues have to be factored. Marketers have the obligation of ensuring that the right steps to ensure the success of the new product is achieved in record time. Here are some reasons why a new product fail to pick in […]

Product Development

This is the creation of products with new or different characteristics that offer new or additional benefits to the customer. Product development may involve modification of an existing product or its presentation, or formulation of an entirely new product that satisfies a newly defined customer want or market […]

Advantages of Branding

Branding is the process of identifying a product with a name or image that communicates the qualities and benefits of a product to customers and prospects. A strong brand creates a personality for the product and differentiates a product from competitors. Branding plays an important role in the […]

Branding

I can define Branding is the process of identifying a product with a name or image that communicates the qualities and benefits of a product to customers and prospects. A strong brand creates a personality for the product and differentiates a product from competitors. A Brand is a […]

Strategic Market Management

It is motivated by the assumption that the planning cycle is inadequate to deal with the rapid rate of change that can occur in a firm’s external environment. Recognition of the demands of a rapidly changing environment has stimulated the development or increased use of methods systems and […]